WHO WE ARE

iLaCatrina, LLC is a proudly Latino owned company based in San Antonio, Texas, dedicated to promoting the rich cultural heritage of Mexico through immersive experiences that capture the depth and symbolic meaning of Día de Muertos.

Our mission blends fashion, education, and cultural preservation. We create live presentations, runway productions, and artistic exhibits that bring to life the icons, stories, and ancestral traditions behind this sacred celebration. Each production is crafted to educate audiences—both familiar and unfamiliar with the holiday—by honoring its historical roots while reimagining it for contemporary spaces.

iLaCatrina has been featured on international stages including New York Fashion Week, The Liberty Hotel in Boston, and Las Vegas, sharing the legacy of Mexican identity through fashion and storytelling. We also present live exhibits at The Shops at La Cantera, recently voted the best shopping center in the United States by USA Today’s Readers’ Choice awards, bringing our cultural runway experience into public, everyday spaces.

We are proud to collaborate with historic and educational institutions such as UNAM San Antonio—the oldest Mexican university extension in the United States—Villa Finale Museum and Gardens, and cultural platforms like Vive Mexicana, where we serve as cultural ambassadors. Our work is also recognized by the Mexican Consulate in San Antonio, who awarded iLaCatrina during their Mexicana Emprende business competition for our artistic and entrepreneurial contributions to cultural representation.

Whether through social media storytelling or live fashion performance, iLaCatrina elevates the beauty, symbolism, and power of Mexican traditions—ensuring they are not only remembered, but lived.

OUR MISSION

To preserve and celebrate the richness of Mexican heritage by transforming tradition into living art. Through fashion, storytelling, and cultural presentations, we honor the symbolism of Día de Muertos and elevate the legacy of Mexico’s identity with authenticity, beauty, and historical depth.

OUR VISION

To become a leading voice in cultural innovation, bridging generations and communities through powerful visual narratives. We envision a world where tradition is not only remembered, but reimagined—uniting audiences globally through the universal language of art and the enduring spirit of our roots.