iLaCatrina offers a range of services that bring Mexican cultural heritage to life through dynamic visual storytelling. From captivating runway presentations and impactful talks to vibrant open‑space activations and culturally rich editorial campaigns, our work is crafted to inspire, educate, and unite diverse audiences. Whether it’s a Catrina elegantly walking down a runway, an immersive public installation, an enriching lecture, or a striking editorial shoot, each experience reflects our dedication to honoring tradition, preserving memory, and celebrating identity through art and fashion.
RUNWAY PRESENTATIONS
Our runway presentations are immersive narratives that honor the soul of Mexican culture. Each collection weaves a visual story through meticulously crafted designs rooted in ancestral symbolism.
From the precision in representing traditional motifs to the creative innovation behind every look, every detail is intentional. Our iconic Catrina models wear garments that embody the spirit of Día de Muertos, each piece integrating symbols, myths, and cultural references that reflect the depth and diversity of our heritage. As the runway unfolds, so does a cultural journey, offering audiences a powerful, visually striking, and deeply educational experience.
CATRINAS IN MOTION
We offer a unique live experience that brings heritage into public space through Catrinas in Motion—our dynamic, open-air cultural presentations. Designed for festivals, museums, and civic events, these performances allow audiences to engage with tradition in real time through elegance, movement, and presence.
Each Catrina is individually styled to represent a historical figure, cultural symbol, or narrative moment. As they move among the public, they create a powerful connection between art and audience, turning each appearance into a living expression of identity, beauty, and pride.
EDITORIAL CAMPAIGNS
Our Editorial Campaigns invite clients to celebrate heritage through powerful editorial marketing campaigns centered on iconic Catrina creations. Whether honoring a public figure, showcasing the identity of a city, or highlighting a major event, each campaign is custom-designed to reflect deep cultural meaning and visual storytelling.
From the timeless beauty of Frida Kahlo to the unforgettable legacy of Selena, and from the vibrant streets of San Antonio to the cultural richness of Boston, these bespoke Catrinas become striking symbols of identity and pride, blending fashion, art, and heritage into unforgettable visual narratives.
SPEAKER SERIES
Our presentations offer a complete educational immersion into the celebration of Día de Muertos. We cover topics such as an introduction to the tradition and its pre-Hispanic origins, its evolution over time, and how it has impacted modern culture, both in Mexico and around the world.
These presentations are led by cultural ambassador Araminta Romero with extensive experience in academic presentations, who will be dressed as a Catrina, adding a powerful visual element that connects the audience with the very essence of the tradition.