Two iconic Mexican brands came together to celebrate culture where the hospitality industry connects, innovates, and shapes the future.
Jarritos and iLaCatrina® joined forces at the Texas Restaurant Show through two of our signature cultural icons, Cempasúchil and Murales, bringing Mexican heritage, artistry, and color directly to thousands of hospitality industry professionals.
Through couture Catrina artistry and meaningful guest engagement, the activation transformed tradition into an immersive brand experience, inviting attendees to stop, smile, connect, and celebrate the vibrant spirit of Mexico.
The collaboration reflects the power of culturally rooted experiential marketing, where heritage becomes a memorable way for audiences to experience and connect with a brand.
Thank you, Jarritos, for trusting iLaCatrina® to bring your brand to life through heritage, artistry, and culture.